Creator Guide

The accounts that grow fastest here are recognisable within three seconds. Before you worry about reach, make it obvious what your account is about.

• Set a clear profile photo and a one-line bio that says what you post, not who you are.
• Pick one lane — comedy, cooking, music, fitness, daily vlogs. The specific niche matters far less than having one.
• Post every day you can. Unverified accounts can upload two reels a day; verified accounts can upload three.
• Reply to every comment for your first month. Early engagement is what turns a viewer into a follower.

Watch-through is the thing worth optimising. A reel that holds people to the end gets shown to more people than one that is simply started more often.

• Open on the payoff. The first second decides whether the rest is watched.
• Keep it tight. A 20-second reel watched fully beats a 60-second reel abandoned at 10.
• Shoot vertical and fill the frame — most of your audience is on a phone held one-handed.
• Put the hook in the caption too, for anyone watching with sound off.

Live is the fastest way to turn a casual viewer into a follower, because it is the only format where someone can talk to you and get an answer back.

• Pick a regular time and keep to it. A predictable slot gives people a reason to come back.
• Greet people by name as they join — it is the single most effective thing you can do on a live.
• Have one thing planned to talk about so quiet moments do not kill the room.
• End by telling people when you will be live next.

This is the part most creators get wrong, so it is worth being precise. Reel monetization has three requirements and all three must be met at once:

• An active verified badge (Blue Tick).
• 5,000 followers.
• 10,000 total reel views.

A badge on its own does not start earnings, and neither does a talent tier. Once you are eligible, a reel begins earning at 1,000 views and earns more as it climbs through the view bands. Your talent tier then decides what share of that you keep — 20% with no tier, 30% on Star, 50% on Gold, 60% on Platinum.

Boost credits buy distribution at a fixed rate: 100 credits buys roughly 1,000 impressions, and the smallest boost you can run is 50 credits.

• Let a reel run organically for a day first. Boost the ones already converting.
• Boosting a reel nobody engaged with mostly buys proof that it was weak.
• If you are monetized, a boost that carries a reel past 1,000 views moves it into the first paying band.
• Larger credit packs carry bigger bonuses — the ₹2,000 pack returns 40% extra against 15% on the ₹100 pack.

Earnings accrue against your account but cannot be paid until your payout details are on file. This is the step most commonly left half-finished.

• Add a UPI ID or a bank account with IFSC in the earnings section before you request a withdrawal.
• Make sure the name on the account matches your profile — mismatches hold up review.
• Withdrawals are reviewed before settlement. Accounts sharing bank details with other accounts are held for manual checks.
• Each tier has a monthly payout ceiling: ₹100 with no tier, ₹150 Star, ₹250 Gold, ₹400 Platinum.

• Post content you made or have the right to use. Re-uploading other people's videos is the fastest route to losing monetization.
• No nudity, harassment, or content involving minors. These are removed and acted on.
• Do not buy followers or engagement. Artificial activity is detected and earnings from it are invalidated.
• One person, one payout identity. Running several accounts to the same bank details triggers review.

Reaching 5,000 followers at three reels a day with a consistent niche is a months-long project, not a weeks-long one. Creators who treat it as a daily habit get there. Creators waiting for one video to change everything usually do not.

Check your dashboard weekly rather than daily — follower growth is noisy day to day, and the weekly trend is what tells you whether your approach is working.